Starbucks Debuts New Gift Cards in China in Time for the Lunar New Year

CHINA, January 3, 2014 –Today, Starbucks Coffee Company® introduced Starbucks Gift Cards at select locations in Mainland China. Starbucks Gift Cards can be purchased in three unique design themes, including Thank You, Kind Regards and Happy Lunar New Year. A Starbucks Gift Card is a convenient, thoughtful and simple way to recognize family and friends throughout the year.

Three new exclusively designed cards are the perfect gift for any occasion

“The Lunar New Year is a time when family and friends gather to meet, connect and share stories,” said Belinda Wong, president, Starbucks China. “The card is a convenient way for customers to recognize special people in their lives in a meaningful way and give the gift of Starbucks® coffee. It’s the perfect gift for this, – and any, – occasion, and can be used at our stores in Mainland China year-round.”

Since 2001, Starbucks customers in 27 countries have been able to delight family and friends with a Starbucks Gift Card. The distinct and locally relevant designs have made the Starbucks Gift Card a popular gift worldwide.

“The Starbucks Gift Card has become a symbol of appreciation and human connection around the world,” said Adam Brotman, chief digital officer for Starbucks. “We are thrilled to be able to now offer Starbucks Gift Cards to our customers in China.”

Starbucks Gift Cards are available for purchase in denominations of 200 Yuan, 500 Yuan and 1,000 Yuan at participating Starbucks® stores in China. **More information about the Starbucks Gift Card is available at the Starbucks China website.

* The Starbucks Gift card is not available in Shanghai, Zhejiang and Jiangsu at this time.

** The Starbucks Gift Card cannot be exchanged for cash or used to purchase cash voucher coupons for coffee, rice dumplings and mooncakes, etc.

About Starbucks Coffee Company

Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting high-quality arabica coffee. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at www.starbucks.com.cn.