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• 沪滇协作普洱星巴克美丽星村盛大开村
  星巴克在华单笔最大公益捐赠项目 赋能乡村振兴新模式

  （2024年7月20日，云南普洱）今天，在“中国咖啡之都”云南普洱，由星巴克及沪滇两地政府率先探索、创新打造的以咖啡为主题、农文旅一体化的乡村振兴示范村——沪滇协作普洱星巴克美丽星村盛大开村，同时 “美丽星村·咖啡文化体验中心”正式落成。通过“咖旅融合”这一乡村发展新模式，打造寻咖之旅引领旅行方式新潮流，整合全产业链助力普洱咖啡精品化发展，赋能乡村运营...

• 星巴克会员体系“破圈”升级
  超一亿会员开启“星式生活”

  （2024年6月20日，上海 ）今天，星巴克中国宣布，星享俱乐部会员体系迎来重大升级。超一亿有星人（即星享俱乐部会员）现已开启更多姿多彩的“星式生活”。此次升级包括：首度“破圈”携手希尔顿集团，共同创新会员体验，并推出一系列特色好礼；首次增设钻星会员等级，以更个性化、也更富体验感的专属好礼与优越服务，回馈最忠诚的星粉；此外，星享俱乐部还将增设新的星星兑...

• 创新助力中国非遗传承保护，星巴克开了一家“非遗美术馆”

  （2024年6月6日，江苏）时值2024文化和自然遗产日，饱含对中国非物质文化遗产的敬意，一家全新的星巴克非遗概念店将于近日正式开业。坐落在苏州仁恒仓街，毗邻相门城墙，这家新店是迄今为止星巴克中国非遗文化和技艺融合展现最多的第三空间，展现了星巴克第三空间创新、助力中国非遗文化传承的最新探索。

• 倾注满腔热爱，逐梦星之舞台

  2024年4月11日的下午来自青岛的咖啡师刘咪与星巴克中国近六万名伙伴一同等待着一个重要的结果。在经历了屏息期待的短暂安静，她的名字被大声的念了出来——刘咪忍不住地跳了起来，热烈拥抱身边的伙伴，喜悦与泪水交织……在经历了五年四次的参赛后，刘咪终于赢得了“全国咖啡公使”的桂冠，穿上那条她期待已久、象征着至高荣誉的棕围裙。

• 咖啡遇上橄榄油，突破创新边界
  星巴克意榄朵™系列饮品中国上市

  （2024年3月21日，中国上海 ）今天，星巴克中国重磅宣布，带来颠覆性咖啡体验的意榄朵™（Oleato®）系列饮品将于3月22日正式登陆中国内地市场。意榄朵系列饮品打破常规，在优质阿拉比卡咖啡中融入意大利原装进口的Partanna特级初榨橄榄油，香浓的咖啡带着柔缎般的顺滑质地和浓郁饱满的多重口感。意榄朵的缔造者、星巴克创始人兼董事会名誉主席霍华德·舒...

• 星巴克中国蝉联“中国杰出雇主”

  （2024年1月19日，上海）今天，杰出雇主调研机构（Top Employers Institute）公布“2024中国杰出雇主”认证名单。星巴克凭借在多元化与包容性、可持续发展、领导力等多方面领先优势上榜。

• 一杯咖啡，创造无限可能
  星巴克蝉联怡安中国最佳ESG雇主

  （2023年12月8日，上海）怡安中国2023年最佳ESG雇主评选结果今日揭晓，星巴克凭借在社会公益责任及员工认可方面的出色表现，从225家企业中脱颖而出，蝉联“最佳ESG雇主”这一殊荣。

• 星巴克亮相首届链博会
  展现咖啡全产业链布局 践行扎根中国发展承诺

  （2023年11月28日，北京）今天，星巴克中国亮相首届中国国际供应链促进博览会，以“扎根中国，链创无限”为主题，与中外来宾和行业专家共同分享守护每一杯高品质咖啡背后的供应链故事。凭借在中国咖啡产业深耕近25年来的实践积累与产业布局，星巴克中国已引领全球之先，在华率先实现了“从生豆到咖啡”垂直产业链的规模化整合，彰显了星巴克持续坚守和推动“固链强链”，...

• 星巴克中国咖啡创新产业园落成投产
  全球范围内率先实现“从生豆到咖啡”的垂直产业链整合
  总投资15亿人民币（约2.2亿美金），是公司在华的最大生产性投资
  创新引领中国精品咖啡行业可持续发展

  （2023年9月19日，江苏昆山）今天，星巴克中国咖啡创新产业园 (以下简称 “产业园” ) 正式在江苏昆山落成投产，标志着中国在星巴克全球各市场内率先实现 “从生豆到咖啡” 垂直产业链的规模化整合。产业园建设期间追加两轮投资，总投资额15亿人民币（约2.2亿美元），是星巴克在华打造咖啡生产和物流基地的最大投资，也将是星巴克全球最绿色节能的生产基地。江...

• 星巴克中国荣膺“中国杰出雇主”

  （2023年9月13日，上海）今天，星巴克中国荣获杰出雇主调研机构（Top Employers Institute）的“2023中国杰出雇主”认证。榜单由杰出雇主调研机构通过全球独立调研给予认证。今年，星巴克凭借在领导力、多元化与包容性、可持续发展等多方面的优异表现获此殊荣。

• 星巴克中国创新科技中心落户深圳
  全面提速数字创新，引领产业科技升级

  - 未来三年首笔投资约15亿人民币（2.2亿美元） - 借助大湾区的发展优势，孵化以人为本的数字化创新

• 星援京津冀 携手渡难关
  北京星巴克公益基金会捐款100万元

  （2023年8月2日，北京）受台风“杜苏芮”影响，华北、黄淮等地连日出现极端降雨过程，引发洪涝和地质灾害，造成京津冀地区重大灾情。暴雨和洪水牵动着人心，北京星巴克公益基金会今日宣布捐赠100万元人民币，携手北京平澜公益基金会，紧急援助京津冀地区的防汛救灾工作。

• 赋能乡村妈妈，助力非遗传承
  乡村非遗绝活亮相星巴克北京非遗概念店

  在中国第七个“文化和自然遗产日”到来之时，星巴克携手中国妇女发展基金会举办非遗艺术展，邀请市民参与手作体验，数十种传统非遗技艺绽放京城。6月9日，双方在星巴克北京华贸非遗概念店举办“星巴克乡村妈妈加速计划”公益项目结项典礼，乡村非遗匠人亲临现场分享非遗创业故事，让传统技艺焕发时代活力。

• 让千岛湖水更秀，山更青，日子更美好
  星巴克落地咖啡行业首个“水补偿”

  （2023年3月22日，中国）今天正值“世界水日”和“中国水周”，星巴克宣布携手全球最大的自然保护组织之一“大自然保护协会” (TNC, The Nature Conservancy)落地国内咖啡行业首个“水补偿”实践。该项目将在千岛湖流域通过探索可持续农业和湿地恢复的方式，提升水质和生态环境，让好水“还给”自然。预计至2030年，项目平均每年可至少补...

• 全新零售渠道诞生，星巴克携手高德开创“沿街取”服务
  免下车开窗享咖啡，京沪顾客率先体验，一年内上线全国千家门店

  （2023年3月21日，北京）星巴克中国携手高德地图宣布，双方共同打造的全新零售渠道 ——“沿街取”服务已正式上线。该服务是以顾客为中心设计的崭新体验，京沪两地的顾客纵使身处通勤高峰、繁忙路段也不必下车，打开车窗就能接过由星巴克伙伴（咖啡师）递上的咖啡，获得线上线下无缝融合、高度定制化的流畅体验。这一创新的灵感源自星巴克对顾客需求的深入洞察。依托自身高...

• 好意蔓延助公益 一杯咖啡暖人心
  星巴克荣膺首届“上海慈善奖—捐赠企业奖”

  （2023年2月17日，上海）今日，首届“上海慈善奖”表彰活动正式举办，星巴克凭借在中国慈善公益领域的长期深耕和突出成绩荣膺“上海慈善奖—捐赠企业奖”。上海市委书记陈吉宁出席活动，市委副书记、市长龚正为获奖企业颁奖，星巴克中国首席运营官、北京星巴克公益基金会副理事长刘文娟代表公司领取了这一奖项。

• 人文向善，环境向绿
  星巴克荣膺2022怡安中国最佳ESG雇主

  （2022年12月16日，上海）怡安中国今日正式揭晓2022年最佳ESG雇主评选结果，星巴克中国凭借在绿色可持续发展领域的卓越表现、创新成果和积极影响力，获得了评审委员会的高度认可，斩获2022怡安中国最佳ESG雇主的殊荣。

• 星巴克公布在华单笔最大公益投入 开创咖旅融合赋能乡村振兴新模式

  （2022年11月25日，中国，普洱）今天，星巴克基金会宣布通过赠与亚洲向中国乡村发展基金会捐款逾1700万元，正式启动“共享价值，美丽星村”云南咖啡产业扶持四期项目。这是星巴克基金会在云南单笔投入最大的公益捐赠，基于以咖啡为纽带建立人文联结的品牌价值主张，通过共同的咖啡热爱串联起不同城市的咖啡爱好者和原产地的咖农。项目将立足云南普洱思茅区10个村的特...

• 星巴克中国发布2025战略愿景 重磅投资提速发展势能
  全新增长计划以价值为导向 六大引擎协同联动

  （2022年9月14日，中国）今天，在全球投资者交流会上，星巴克公司正式发布2025中国战略愿景，推出以价值为导向的全新增长计划，重磅加码中国市场。未来三年，星巴克中国将通过六大增长引擎，多项重大投资，加快推进公司发展势能。至2025年，星巴克中国总门店数量将达到9,000家，伙伴（员工）将新增35,000 人，达到95,000多名，并实现净收入翻倍，...

• 浓缩热爱和创想
  星巴克首次推出冰震浓缩系列

  （2022年6月14日，全国）什么是深烘阿拉比卡咖啡的全新境界？想象一下，当滚烫的新鲜浓缩咖啡，浇淋在冰块上——深烘意式浓缩咖啡特有的醇香，就在瞬间弥漫，急速凝聚；随后，咖啡师充满热情地震摇冰块与咖啡，伴随着冰与火碰撞的交响乐，咖啡将焕发出轻盈的泡沫；最后注入的燕麦奶，则带来交融的大理石花纹和多变的口感层次…… 今日，星巴克中国宣布推出全新冰咖啡品类—...

• “带着娃、绣着花、挣着钱、养着家”
  星巴克启动“星绣未来”乡村女性经济赋能与非遗传承项目

  北京星巴克公益基金会定向捐赠 635 万元人民币，3 年内帮扶 1250 位女性非遗创业； 遴选 50 名女性非遗带头人，支持她们推动乡村女性居家就业、创业； 开展非遗进高校、进社区、进星巴克门店的体验活动，传播非遗文化。

• 九年耕耘 再结硕果
  星巴克云南“星”计划助力云南咖啡产业精品化发展

  (2021年10月13日，上海) 近日，凝聚了星巴克九年努力的云南“星”计划” 再结硕果，两款与云南咖啡农精诚合作的最新之作——星巴克臻选“天佐之合”综合咖啡豆以及中国云南宏丰农场日晒咖啡豆目前已在星巴克臻选上海烘焙工坊及星巴克全国臻选门店上市，这也是星巴克中国连续第五年推出臻选云南咖啡豆。 星巴克云南“星”计划始于2012年，至今已覆盖了从咖啡种植加...

• 星巴克“最绿门店”落户上海
  以突破性创新举措，全方位探索绿色零售新模式

  星巴克全球首家环保实验店“向绿工坊”在上海开业，旨在全方位探索绿色零售新模式。与此同时，星巴克中国推出“绿色门店”认证体系，计划于未来一年内开设60家“绿色门店”，并将逐步向整个中国内地市场推广。 在向绿工坊，顾客将见证并参与一杯咖啡的“过去、现在与未来”。门店超过50%的食品及含牛奶类饮品，现使用植物基食材制作；通过循环绿·创意坊（C...

• 星巴克“读出未来”项目再启航
  激发乡村儿童阅读创想，开拓县域助学深耕模式

  聚焦高品质阅读提升，撬动县域教育配资，项目覆盖湖南醴陵225所学校，惠及约69,000名学生及3,700名教师 开启阅读助学深耕模式，共创教育多元化新生态，设立11处“星巴克阅读创想中心”，为阅读深耕提供系统性、科学性、持续性的教育场景 将为当地1300名语文老师提供超过14.8万小时的“云课堂”服务，培养一批懂孩子、善教学的教师人...

• Starbucks Launches Sustainability Innovations to Inspire ‘GOOD GOOD’ Lifestyles

  - Range of new sustainable packaging invites Chinese customers to take small steps towards a better planet

• Starbucks China Partners with Sequoia Capital China to Accelerate the Pace of Retail Innovation
  _{Partnership taps into technology companies to elevate China’s coffee and retail industry}

  Shanghai – April 27, 2020 – Today, Starbucks announced a strategic partnership with leading investment firm, Sequoia Capital China to tap into China’s growing technology landsca...

• Starbucks Inspires ‘GOOD GOOD’ Lifestyles Towards a Better Planet

  - Partners with Beyond Meat, Inc. to launch plant-based food menu in China

• Starbucks Reserve Roastery Shanghai Celebrates LEED Platinum Achievement

  Shanghai, CHINA (December 5, 2019) – It’s a ‘green’ birthday for the Starbucks Reserve Roastery Shanghai (‘Roastery’), as China’s coffee wonderland celebrates its second anniver...

• Starbucks China Announces New Partner Benefits Program

  WUHAN, CHINA (November 28, 2019) – Today, Starbucks partners (employees) in China received a heartwarming surprise as the company unveiled an exciting partner investment program...

• Brewing a Culture of Family:
  Starbucks Named One of China’s Best Employers

  Shanghai, CHINA (November 15, 2019) - Today, Starbucks was named a China Best Employer for 2019 by international human resources consultancy Aon Hewitt for the fifth consecutive...

• Starbucks Proudly Supports the China International Import Expo 2019

  Starbucks baristas serve high-quality Starbucks Reserve® Yunnan Coffee with pride on the international stage

• Starbucks Launches Bar Mixato in Starbucks Reserve™ Roastery Shanghai

  New mixology offering elevates nighttime experience at China’s coffee wonderland by blending specialty coffee craftsmanship with cocktail artistry

• Starbucks and Alibaba Strengthen Partnership with Launch of Voice Ordering and Delivery Experience

  Starbucks® food and beverage now available for delivery in China through Alibaba’s smart speaker, Tmall Genie

• Starbucks Preserves Heritage Site in China to Open Flagship Location in Tianjin

  Connecting customers with 100 years of modern Chinese history over a cup of coffee Showcases Starbucks leadership in retail innovation through reimagining the third place

• Starbucks Deepens its Commitment to China by Creating Pathways Out of Poverty for 50,000 Farmers and 6,000 Children in Yunnan Coffee Farming Communities

  Announcement builds on the Starbucks China Farmer Support Centre’s work to train 50,000 coffee farmers and contributes to improving education and health services for 6,000 ch...

• Starbucks Accelerates Delivery Service Coverage to Bring Best-in-Class
  Coffee Delivery Experience to More Customers in China

  Starbucks completes the full-service coverage of “Starbucks Delivers” in Beijing and Shanghai, a month following the introduction of the market-leading coffee delivery experi...

• Starbucks Recognized as Employer of Choice for its Unique Family Culture in China

  SHANGHAI; September 14, 2018 – Starbucks has been awarded “Aon Best Employers – China 2018” for the fourth consecutive time, a firm recognition of its intentional investments to...

• Starbucks and Alibaba Group Form Strategic Partnership to Transform the Customer Experience in the Coffee Industry in China

  Marking a significant milestone for the two companies, Starbucks and Alibaba poised to enable a seamless Starbucks Experience through deepened partnership Starbucks to coll...

• Message from Howard to Partners in China: Thank you

  Partners, I am looking forward to spending time with many of you in Shanghai and Beijing as we pay tribute to the hard work, passion, love and responsibility our partners bring ...

• Starbucks Opens first Store in Yunnan Pu’er

  New store in Pu’er brings to life Starbucks “bean-to-cup” experience in China’s Coffee Origin Community, honoring six years of close collaboration with the local farming communi...

• Starbucks Chilled Cup Debut in China this Summer

  For the 1st time Starbucks introduces its Chilled Ready-to-Drink Beverage to China Market, Bringing Customers Refreshing Drinking Experience

• Starbucks First-Ever China Investor Conference Highlights Accelerated Store Growth in its Fastest Growing Market, Doubling to 6,000 stores by end of FY2022

  Starbucks accelerates net new store growth to 600 per year, expanding to approximately 100 new cities to reach 230 cities across Mainland China by end of FY2022 Expects to ...

• Starbucks and Nestlé Form Global Coffee Alliance to Elevate and Expand Consumer Packaged Goods and Foodservice Categories Around the World

  Alliance to leverage the complementary strengths, scale and sophistication of two of the world’s most recognized and respected consumer brands Nestlé to bring Starbucks pa...

• Starbucks Opens State-of-the-Art Premium Reserve Roastery Experience in Shanghai with the First Fully Immersive Coffee Wonderland in China

  New multi-sensory retail experience offers customers an immersive: manufacturing and cafe environment including roasting, packaging and brewing; integrated offline and onl...

• Starbucks Pays Tribute to “The First 10 Feet” with Unprecedented Coffee Tasting for 4,000 Yunnan Coffee Farmers

  4 November 2017 - To celebrate, and pay tribute to five years of close collaboration between the Starbucks China Farmer Support Centre and the local coffee farmers in Pu’er, Yun...

• Starbucks Wins “Aon Best Employers – China 2017” Award

  Starbucks has earned the top industry honors, for the third time, in recognition of its Unparalleled Partner Investments built on the Core Values of ‘Shared Humanity’.

• Starbucks Welcomes Two New Additions of Tea based Bottled Frappuccino® in China

  SHANGHAI, China (May 23, 2017) – Starbucks Coffee Company (NASDAQ: SBUX) today announced it’s introduction of two new tea-based bottled Frappuccinos® in China for the first time...

• Starbucks Redefines Partner (Employee) Benefits with a Critical Illness Insurance Plan for Aging Parents in China

  New benefit will provide fully-sponsored critical illness insurance coverage to more than 10,000 parents of its Chinese partners. Program honors the strong role parents have in ...

• Starbucks Partners Weixin to Launch Social Gifting Innovation in China

  Starbucks Coffee Company (NASDAQ: SBUX) today announced the launch of “用星说” (Say it with Starbucks), a new social gifting feature on Weixin, in China.

• Starbucks Elevates Belinda Wong to Chief Executive Officer, Starbucks China

  Targets 5,000 Stores in Mainland China by 2021; Strengthens its Long-Term Commitment to China by naming Leo Tsoi Chief Operating Officer of Starbucks China

• Starbucks Debuts Mobile Payment Experience in China

  New mobile payment provides an exclusive and convenient way for My Starbucks Rewards card members to pay for in-store purchases, while elevating their holistic Starbucks Digital...

• Starbucks is ranked Top 2 Most Attractive Employer in retail category in China

  SHANGHAI, June 6th 2015 – In an awards presentation ceremony held on May 31st by Universum to announce 2016 China’s Most Attractive Employers rankings, Starbucks was recognized ...

• Starbucks Opens Flagship Store at Disneytown in China

  First flagship store within a Disney Resort in Asia, is expected to serve thousands of guests daily; design inspired by the craft of coffee and magic of Disney, bringing to life...

• First International Starbucks Roastery and Reserve Tasting Room Coming to Shanghai in 2017

  The first international Starbucks Roastery and Reserve® Tasting Room will be coming to Shanghai, China, in 2017. Located along Nanjing Road (West), one of the world’s busiest sh...

• Starbucks Provides Training to Help Chinese Youths in Shenzhen Achieve their Career Development Aspirations

  Partners from the L&D department and experienced store managers from Starbucks are so professional. Theories and life examples made the training more interesting and practic...

• Starbucks Strengthens Commitment in China with Elevated Employee and Customer Experience

  Long-term China growth aspirations on-track with 2,000 stores. Reaffirms Employer of Choice commitment with largest-ever Partner-Family Forum in Chengdu and China partner experi...

• Starbucks China Launches e-Commerce Site on Tmall.

  Digital storefront makes e-gifting easy and convenient

• Starbucks Stands in Solidarity with Paris and Parisians

  Our thoughts and prayers go out to all of our partners and friends in Paris and to all of the people of France.

• Starbucks Won Aon Hewitt’s “Best Employers - China 2015”

  On Mar 20, Starbucks was awarded as Aon Hewitt’s Best Employer – China 2015. This program is conducted by Aon Hewitt, a comprehensive global leader in human resource consulting,...

• Starbucks Coffee Company Signs Agreement with Tingyi Holding Corp. to Expand in China’s $6 Billion

  SEATTLE– March 18, 2015 (HONG KONG – March 19, 2015) - Starbucks (NASDAQ: SBUX) and Chinese leading food and beverage producer Tingyi Holding Corp. (“Tingyi”) (0322.HK) announce...

• Starbucks Donates to Yunnan Earthquake Relief

  (Aug 6, 2014) - Starbucks China today announced a RMB1.54 million (US$250,000) donation to support the disaster relief work in the earthquake-hit regions of Yunnan’s Ludian coun...

• Starbucks Debuts New Gift Cards in China in Time for the Lunar New Year

  CHINA, January 3, 2014 –Today, Starbucks Coffee Company® introduced Starbucks Gift Cards at select locations in Mainland China. Starbucks Gift Cards can be purchased in three un...

• Starbucks Unveils Two Iconic Flagship Stores in China

  BEIJING, September 17, 2013 - Starbucks Coffee Company (NASDAQ: SBUX) today opened two flagship stores in China featuring new, bold design concepts to delight customers with an ...