Newsroom

• Starbucks Chilled Cup Debut in China this Summer

  For the 1st time Starbucks introduces its Chilled Ready-to-Drink Beverage to China Market, Bringing Customers Refreshing Drinking Experience

• Starbucks First-Ever China Investor Conference Highlights Accelerated Store Growth in its Fastest Growing Market, Doubling to 6,000 stores by end of FY2022

  Starbucks accelerates net new store growth to 600 per year, expanding to approximately 100 new cities to reach 230 cities across Mainland China by end of FY2022 Expects to ...

• Starbucks and Nestlé Form Global Coffee Alliance to Elevate and Expand Consumer Packaged Goods and Foodservice Categories Around the World

  Alliance to leverage the complementary strengths, scale and sophistication of two of the world’s most recognized and respected consumer brands Nestlé to bring Starbucks pa...

• Starbucks Opens State-of-the-Art Premium Reserve Roastery Experience in Shanghai with the First Fully Immersive Coffee Wonderland in China

  New multi-sensory retail experience offers customers an immersive: manufacturing and cafe environment including roasting, packaging and brewing; integrated offline and onl...

• Starbucks Pays Tribute to “The First 10 Feet” with Unprecedented Coffee Tasting for 4,000 Yunnan Coffee Farmers

  4 November 2017 - To celebrate, and pay tribute to five years of close collaboration between the Starbucks China Farmer Support Centre and the local coffee farmers in Pu’er, Yun...

• Starbucks Wins “Aon Best Employers – China 2017” Award

  Starbucks has earned the top industry honors, for the third time, in recognition of its Unparalleled Partner Investments built on the Core Values of ‘Shared Humanity’.

• Starbucks Welcomes Two New Additions of Tea based Bottled Frappuccino® in China

  SHANGHAI, China (May 23, 2017) – Starbucks Coffee Company (NASDAQ: SBUX) today announced it’s introduction of two new tea-based bottled Frappuccinos® in China for the first time...

• Starbucks Redefines Partner (Employee) Benefits with a Critical Illness Insurance Plan for Aging Parents in China

  New benefit will provide fully-sponsored critical illness insurance coverage to more than 10,000 parents of its Chinese partners. Program honors the strong role parents have in ...

• Starbucks Partners Weixin to Launch Social Gifting Innovation in China

  Starbucks Coffee Company (NASDAQ: SBUX) today announced the launch of “用星说” (Say it with Starbucks), a new social gifting feature on Weixin, in China.

• Starbucks Elevates Belinda Wong to Chief Executive Officer, Starbucks China

  Targets 5,000 Stores in Mainland China by 2021; Strengthens its Long-Term Commitment to China by naming Leo Tsoi Chief Operating Officer of Starbucks China

• Starbucks Debuts Mobile Payment Experience in China

  New mobile payment provides an exclusive and convenient way for My Starbucks Rewards card members to pay for in-store purchases, while elevating their holistic Starbucks Digital...

• Starbucks is ranked Top 2 Most Attractive Employer in retail category in China

  SHANGHAI, June 6th 2015 – In an awards presentation ceremony held on May 31st by Universum to announce 2016 China’s Most Attractive Employers rankings, Starbucks was recognized ...

• Starbucks Opens Flagship Store at Disneytown in China

  First flagship store within a Disney Resort in Asia, is expected to serve thousands of guests daily; design inspired by the craft of coffee and magic of Disney, bringing to life...

• First International Starbucks Roastery and Reserve Tasting Room Coming to Shanghai in 2017

  The first international Starbucks Roastery and Reserve® Tasting Room will be coming to Shanghai, China, in 2017. Located along Nanjing Road (West), one of the world’s busiest sh...

• Starbucks Provides Training to Help Chinese Youths in Shenzhen Achieve their Career Development Aspirations

  Partners from the L&D department and experienced store managers from Starbucks are so professional. Theories and life examples made the training more interesting and practic...