Newsroom
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浓缩热爱和创想
星巴克首次推出冰震浓缩系列（2022年6月14日，全国） 什么是深烘阿拉比卡咖啡的全新境界？想象一下，当滚烫的新鲜浓缩咖啡，浇淋在冰块上——深烘意式浓缩咖啡特有的醇香，就在瞬间弥漫，急速凝聚；随后，咖啡师充满热情地震摇冰块与咖啡，伴随着冰与火碰撞的交响乐，咖啡将焕发出轻盈的泡沫；最后注入的燕麦奶，则带来交融的大理石花纹和多变的口感层次…… 今日，星巴克中国宣布推出 全新冰咖啡品类——...
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“带着娃、绣着花、挣着钱、养着家”
星巴克启动“星绣未来”乡村女性经济赋能与非遗传承项目北京星巴克公益基金会定向捐赠 635 万元人民币，3 年内帮扶 1250 位女性非遗创业； 遴选 50 名女性非遗带头人，支持她们推动乡村女性居家就业、创业； 开展非遗进高校、进社区、进星巴克门店的体验活动，传播非遗文化。 3 月 23 日，北京 — 今天，北京星巴克公益基金会宣布，向友成企业家扶贫基金会定向捐赠 635 万元人民币，共同启动“星绣未来”乡村...
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九年耕耘 再结硕果
星巴克云南“星”计划助力云南咖啡产业精品化发展(2021年10月13日，上海) 近日，凝聚了星巴克九年努力的 云南“星”计划” 再结硕果，两款与云南咖啡农精诚合作的最新之作—— 星巴克臻选“天佐之合”综合咖啡豆 以及中国云南宏丰农场日晒咖啡豆目前已在星巴克臻选上海烘焙工坊及星巴克全国臻选门店上市，这也是星巴克中国连续第五年推出臻选云南咖啡豆。 星巴克云南“星”计划始于2012年，至今已覆盖了从咖啡种植加...
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星巴克“最绿门店”落户上海
以突破性创新举措，全方位探索绿色零售新模式星巴克全球首家环保实验店“向绿工坊”在上海开业，旨在全方位探索绿色零售新模式。与此同时，星巴克中国推出“绿色门店”认证体系，计划于未来一年内开设60家“绿色门店”，并将逐步向整个中国内地市场推广。 在向绿工坊，顾客将见证并参与一杯咖啡的“过去、现在与未来”。门店超过50%的食品及含牛奶类饮品，现使用植物基食材制作；通过循环绿·创意坊（Circular Lif...
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星巴克“读出未来”项目再启航
激发乡村儿童阅读创想，开拓县域助学深耕模式聚焦高品质阅读提升，撬动县域教育配资，项目覆盖湖南醴陵225所学校，惠及约69,000名学生及3,700名教师 开启阅读助学深耕模式，共创教育多元化新生态，设立11处“星巴克阅读创想中心”，为阅读深耕提供系统性、科学性、持续性的教育场景 将为当地1300名语文老师提供超过14.8万小时的“云课堂”服务，培养一批懂孩子、善教学的教师人才 9月23日，湖南醴陵 ...
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Starbucks Launches Sustainability Innovations to Inspire ‘GOOD GOOD’ Lifestyles
- Range of new sustainable packaging invites Chinese customers to take small steps towards a better planet - Extension of Starbucks ‘GOOD GOOD’ movement beyond offering plant-based...
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Starbucks China Partners with Sequoia Capital China to Accelerate the Pace of Retail Innovation
Partnership taps into technology companies to elevate China’s coffee and retail industryShanghai – April 27, 2020 – Today, Starbucks announced a strategic partnership with leading investment firm, Sequoia Capital China to tap into China’s growing technology landscape....
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Starbucks Inspires ‘GOOD GOOD’ Lifestyles Towards a Better Planet
在中国内地市场首次引入植物膳食品牌别样肉客TM (Beyond Meat TM)，带来全新植物牛肉轻食产品 携手噢麦力 OATLY 推出全新燕麦奶基底饮品，丰富植物奶饮品选择
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Starbucks Reserve Roastery Shanghai Celebrates LEED Platinum Achievement
Shanghai, CHINA (December 5, 2019) – It’s a ‘green’ birthday for the Starbucks Reserve Roastery Shanghai (‘Roastery’), as China’s coffee wonderland celebrates its second anniversar...
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Starbucks China Announces New Partner Benefits Program
WUHAN, CHINA (November 28, 2019) – Today, Starbucks partners (employees) in China received a heartwarming surprise as the company unveiled an exciting partner investment program kn...
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Brewing a Culture of Family:
Starbucks Named One of China’s Best EmployersToday, Starbucks was named a China Best Employer for 2019 by international human resources consultancy Aon Hewitt for the fifth consecutive time.
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Starbucks Proudly Supports the China International Import Expo 2019
Starbucks baristas serve high-quality Starbucks Reserve® Yunnan Coffee with pride on the international stage.
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Starbucks Launches Bar Mixato in Starbucks Reserve™ Roastery Shanghai
Starbucks today announced the new addition of Bar Mixato to the Starbucks Reserve Roastery in Shanghai
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Starbucks and Alibaba Strengthen Partnership with Launch of Voice Ordering and Delivery Experience
Today, Starbucks is taking another step toward evolving the digital customer experience for customers in China by launching voice ordering and delivery capabilities within Alibaba’...
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Starbucks Preserves Heritage Site in China to Open Flagship Location in Tianjin
Tomorrow (August 30), Starbucks will unveil its flagship Reserve store in Tianjin, China.
